Trees That Count

Trees That Count

Client: Trees That Count

Projects Managed By: Me&Eye

Years: 2019 - 2022

Illustration work for Aotearoa’s leading tree-planting and forest restoration charity

Since 2016, Trees That Count have planted over 43 million native rākau throughout Aotearoa, all funded by charitable donations. In 2019, the organisation got in touch to develop a new style to go alongside a branding refresh. New illustrations needed to have a hand drawn feel, but due to a wide range of applications, needed to be vector artwork so they could be scaled up when needed.

Since that point I’ve been lucky enough to on a number of projects for Trees That Count, including the Trees That Count kids growth chart which features a 1 metre high illustration of a mighty pūriri; a range of illustrations for gift certificates; a suite web imagery; and artwork for a handful of advertising campaigns.

In 2019 I produced the artwork for their Love Native Trees campaign, the design for which was replicated as murals in Auckland and Wellington by artist Johnny Higher. The artwork also landed on the desk of Jacinda Ardern, being seen in the background of several of her in-office videos. Later that year Trees That Count released the Tree Snap card game, featuring illustrations of 14 different rākau, with 12 more being added to the suite later.

In 2020, the organisation launched the Reasons We Love Native Trees marketing campaign. Centred around 19 benefits that native trees have on our country, I was tasked with creating 19 illustrations, which would be pieced together to form one cohesive hero banner illustration. Since the campaign launched, the artwork has been on display at the Wellington Airport, attracting donations for future trees to be planted.