Meatsmith Home Delivery

Meatsmith Home Delivery

Client: Meatsmith / Marion

Project managed by: Contain

Year: 2020

Delicious and delightful characters for Meatsmith Melbourne's lockdown delivery service.

In March 2020, when the world can to a halt, Melbourne's favourite premium butcher and deli, Meatsmith, introduced their new home delivery service to select suburbs. This later expanded to include a vegetable delivery service from their sister company, Marion Wine Bar.

To herald the new initiative, I worked with Contain to illustrate and animate characters based on a wide range of the foods on offer. These were splashed across web, social media, storefront and staff uniforms. The characters were designed to be fun and a bit cheeky, to bring joy to a city during a bleak year. Later, when Meatsmith dedicated a month to celebrating fine French wine and food, I added a range of new characters based on iconic french ingredients.

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