Client: Wise Boys
When the Wise Boys were planning their first brick-and-mortar store, they got in touch for a new, playful brand for their range of vegan burgers and condiments. The Wise Boys food truck had been winning the hearts and stomachs of Aucklanders for years, but with their expansion, they needed a new look and feel that would take the brand forward to sit along side other trendy Auckland eateries.
I developed a fun, hand drawn logo and a wide range of graphic assets, as well as a custom wise boys font and re-configurable 3D lettering. I also produced environmental graphics for the new Wise Boys takeaway restaurant, social media assets, Wise Boys merchandise, website layouts, menus, and new labels for the Wise Boys range of 100% vegan Mayo and Aioli.