Great Auckland Bike Market
Hand-lettered branding for Auckland's busiest bike-centered event.
The branding for the 2016 Great Auckland Bike Market needed to have a low-fi quality to emphasise the grass-roots nature of the event.
The aim was to play on the charm of DIY marketing, to create a look and feel that would seem like it had been cheaply produced and circulated, while remaining visually appealing. The final solution was a simple black and white lockup which incorporated rough, hand-drawn lettering and illustration. Outputs included posters, flyers, social media collateral and a range of hand-lettered event signage.