Great Auckland Bike Market

Hand-lettered branding for Auckland's busiest bike-centered event.

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Year: 2015

Project Managed By: Fresh Concept

The branding for the 2016 Great Auckland Bike Market needed to have a low-fi quality to emphasise the grass-roots nature of the event.
The aim was to play on the charm of DIY marketing, to create a look and feel that would seem like it had been cheaply produced and circulated, while remaining visually appealing. The final solution was a simple black and white lockup which incorporated rough, hand-drawn lettering and illustration. Outputs included posters, flyers, social media collateral and a range of hand-lettered event signage.

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